Meta analyzer
Ad-set economics for SpeakX read against CRM outcomes — 8 ad sets, last 30 days
Spend (30d)
₹31,93,000
across 5 ad sets
Trial leads
3148
1191 qualified
Cost / qualified
₹2,681
blended
Subscriptions
429
₹7,443 per subscription
Reallocatable
₹95,000
sitting in cut ad sets
Job seekers 18-28 · tier-2 India
Muh Khol Muh Khol · Meta · Kanpur, Patna, Indore, salaried & job-seeker income proxy
Spend
₹4,80,000
Impressions
12,40,000
Clicks
31,000
Leads
620
Qualified
248 (40%)
Subscriptions
96
Cost / qualified
₹1,935
Cheapest qualified trial at ₹1,935. Push +30% budget and duplicate with the AI-tutor demo reel as primary creative.
Fresh graduates · campus placement search terms
Interview Ready in 15 Minutes · Google · Job-interview and campus placement search intent
Spend
₹3,20,000
Impressions
5,40,000
Clicks
18,400
Leads
480
Qualified
190 (40%)
Subscriptions
71
Cost / qualified
₹1,684
Strong intent match. Add 'mock interview app' and 'English speaking practice' as exact-match keywords.
Call-centre & retail staff · 22-35
Office Bol Confidence Khol · YouTube · BPO and retail workforce interest stack
Spend
₹6,10,000
Impressions
21,00,000
Clicks
26,000
Leads
390
Qualified
122 (31%)
Subscriptions
41
Cost / qualified
₹5,000
High CPL ₹1,564 but qualification is softening. Swap the pre-roll for the streak-story testimonial and re-check in 5 days.
Homemakers 28-45 · broad interest
Ghar Baithe English Seekho · Instagram · Homemakers, parenting and lifestyle interest pages
Spend
₹95,000
Impressions
6,10,000
Clicks
12,800
Leads
210
Qualified
38 (18%)
Subscriptions
9
Cost / qualified
₹2,500
Volume without intent — 18% qualification. Cut and move the ₹95k into the job-seeker ad set.
Retargeting · app install non-converters 30d
Teacher Se Tutor Tak · Meta · App install non-payers, 30-day retarget window
Spend
₹2,10,000
Impressions
3,40,000
Clicks
15,200
Leads
340
Qualified
156 (46%)
Subscriptions
58
Cost / qualified
₹1,346
Best trial-to-paid rate per rupee. Raise frequency cap and add the renewal-reminder lead form.
Google Search · brand + corporate training terms
SpeakX for Business Launch · Google Search · HR heads searching for spoken-English corporate training
Spend
₹8,70,000
Impressions
4,80,000
Clicks
9,200
Leads
210
Qualified
84 (40%)
Subscriptions
22
Cost / qualified
₹10,357
High-value B2B leads at ₹10,357 per qualified lead. Add 'employee English training' and 'call centre English course' as exact match.
Tier-2 India 20-40
Walkthrough Series · YouTube · Kanpur, Nashik, Bhopal, Rohtak video viewers
Spend
₹68,000
Impressions
7,20,000
Clicks
8,100
Leads
118
Qualified
41 (35%)
Subscriptions
14
Cost / qualified
₹1,659
Strong view-through, weak form fills. Cut the video to 30s and add an end-card CTA before raising spend.
Lookalike of paying subscribers 1%
App Install Push · Meta · Lookalike of existing Fluency Pro and Interview English subscribers
Spend
₹5,40,000
Impressions
16,80,000
Clicks
44,000
Leads
780
Qualified
312 (40%)
Subscriptions
118
Cost / qualified
₹1,731
Highest conversion rate in the account at 40%. Double the budget and mirror the audience on Google.